By Flávio Boan, managing partner at FALCONI
The ideal leader for any business is one that can achieve their goals with their team in an ethical manner.
Therefore, the first step to becoming the leader that your company needs is to know how to set good goals. This means finding out what the important problems are and that must be solved for the survival of your organization. Your goals should be established based on the results of your department and you should measure customer satisfaction according to these results.
We can then practically set targets for financial results, product quality and team morale. Of course there are many important results for the company, but generally they arise from these three. Once the indicators from which we will set our goals have been established, the next step is to find the gaps. The gap is the difference between the ideal value of a particular indicator and its current value.
After finding the gap, the last step is to negotiate with your team to see what fraction of this gap will be captured by the team within a specified period. This objective, with a value and a deadline, will be your goal.
We must recognize that no one will ever have all the knowledge needed to achieve their goals on their own. Therefore, the ideal leader is one who knows how to bring their team together with the people who understand that problem and together develop a consistent plan of action for achieving their goal.
Given this fact, the eternal challenge of a true leader is taking care of their team, always striving to have the best people, and constantly seeking knowledge, wherever it may be, inside or outside of the company.
Many professionals in leadership roles make a recurring mistake: they put pressure on their team to reach the goal. But the achievement of a goal is nothing more than the result of team work, that is, the consequence of what was executed on a day to day basis. Therefore, the role of the leader should not be to put pressure on the achievement of the goal, but the disciplined execution of the actions laid out in the plan that was developed and validated with the team.
We humans have a strange tendency to procrastinate, or leave things for later or to postpone even the completion of important things. The role of a true business leader is to prevent this from happening.
If the plan has been executed and the goal has not been reached, the leader should offer support. A goal that has not been reached, even after the implementation of the action plan, has only one meaning: the knowledge available to date and described in that action plan was insufficient to produce the expected result.
The only way is to search for the knowledge that is still lacking. The ideal leader is one who is available to help their team to find the knowledge they need to achieve their goals. This knowledge may be within the company, in other departments, or can be accessed from external sources, such as courses and experts.
Everything that has been said so far would be meaningless if it was done incorrectly. It is fundamental that the leader understands the importance of doing things correctly. The ideal leader for a company is one that promotes the practice of actions according to the company’s values. Each company has its values, which can emphasize innovation, simplicity, ownership attitude, meritocracy, among others.
The important thing is that these values are a reflection of the beliefs of the founders or of the company’s owners and are practiced on a daily basis by all and, thus, represent the culture of the organization. Corporate culture is built over time and is promoted by its leadership.
It is the leader’s role to inspire people in key conduct for the proper functioning of the business, promoting common good and contributing to a better society. This is a fundamental factor for the practice of work ethics, a non-delegable mission of the true leader.
Text featured in the edition published on Jun 08, 2016 of the magazine Super Varejo.